Avoiding These Negative SEO Factors Could Help Your Rankings From Suffering

In this short article, we will list 3 Things You Need To Avoid…

When you have a website for your business, one of your primary goals is to rank high on search engines. But some things you are doing with your website may be negatively affecting its raking. It’s important to be aware of these mistakes so you can correct them and boost your website’s ranking.

1. A Website Design That Is Not Mobile-Friendly

In search engine results, clickthrough rates are the most important factor in determining whether or not you’ll be able to rank well on Google. With so many people searching on their mobile devices now, it’s especially important that your website is mobile-friendly.

A mobile-friendly design means that your website will load quickly and be easy to navigate on any device, whether you’re using a desktop, tablet or mobile phone. If your website is not mobile-friendly, it’s unlikely you’ll be able to rank well on Google.

In addition to the layout of your website, the way your website loads can also impact your rankings. Make sure your website loads quickly. If a site visitor has to wait too long to see your website when they search, they’ll just click on the next result.

2. Duplicate Content on Your Website

It’s important to make sure you’re not duplicating your content on multiple pages. This can create big problems for your SEO.

Have you ever noticed that when you search for something, it will sometimes show you different, duplicate results? For example, if you search for eyeglasses, the results will often show you the same eyeglasses from different websites.

It looks like you’re getting a lot of results for your search, but in reality, you’re only getting a handful of results from a handful of pages.

When you’re doing search engine optimisation, you want to only show up on a single page in search engine results. Duplicate content on your site can cause you to lose your ranking power.

One slight caveat to this is a home service provider like a plumber for example.  They may provide services to different locations throughout a City or surrounding area and may want to try and rank for these locations.  The same services may be shown on these different location pages and we’ve seen nothing that suggests Google penalises businesses for this.

3. Low-Quality Links

Another way search engines determine the value of your website is by checking the links to your website.

Search engines check the quality of the links to your website to determine how valuable you are. To do this, they look at where the links are coming from. If your website gets links from low-quality websites, it’s unlikely you’ll rank as high in search engine results.

If you do get links from a website of low quality, you could actually be penalised, and your website’s ranking power could be reduced.

For example, a website that is set up to post links to websites randomly will probably be considered of low quality. Likewise, if you have a link from a website that is optimised for search engines, you may also get penalised.

Saying that, over the years Google has become better at recognising spammy looking links and sometimes you will get away it.  It’s best to stay clear though, just to be on the safe side!

Final Thoughts

You want your website to rank as high as possible on Google, but that can be difficult to do. To rank high, you need to be aware of the mistakes that can negatively affect your ranking. If you make sure your website is mobile-friendly and doesn’t show duplicate content, you should be able to boost your SEO ranking.

Rank higher on search engines with the help of Edinburgh SEO GMB. We are an SEO agency in Edinburgh that was created solely to provide small business owners with the tools to get more business. Having a small client base and only selecting the right people means we stay on top of what’s important. Get in touch with us today!



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