7 Ways To Help Drive More Google Traffic to Your Website

In the competitive world of Google, it can be hard to receive visitors to your website. You’re not alone; many businesses experience low traffic and are looking for ways to boost their ranking on Google search results. While there are many ways to do this, there is no substitution for effort. So sit back and relax while we walk you through some of the most effective tactics for increasing organic traffic.

1. Build Links

This is probably one of the most obvious answers. If you want to bring in more visitors, you need more pages to link to. The better the quality of the pages you link to, the better your ranking will be. But Google also looks at how many pages link to you, so you need to ensure that you’re receiving and sending quality links.

2. Create Valuable Content

You may have heard this before, but Google gives more weight to websites that contain quality content. It’s pretty simple: if you can offer visitors high-quality information, they will naturally trust you and return more often. As your ranking improves, more and more visitors will be attracted to your pages.

3. Boost Site Speed

If your website takes a long time to load, you will naturally lose visitors. Google sets up website speed as a factor in the search algorithm. If your pages load quickly and smoothly, you will rank higher on the search results.

4. Add Video Content

The world has become increasingly visual, and Google has taken note. If you’re trying to get your company more exposure, you need to be including video. It’s important to edit your video carefully; you’ll want to show off your image and brand and get people to take notice of you.

5. Optimise for Mobile Devices

Mobile devices are quickly becoming the preferred method of accessing the internet. If your website is not set up to display effectively on your phones and tablets, you’re missing out on a massive chunk of traffic. These days, mobile traffic is almost equal to desktop traffic, so don’t discount the growing power of mobile.

6. Keep Learning

The internet is constantly changing, and Google’s algorithm is always evolving. It can sometimes feel like there’s nothing you can do to improve your ranking, but it’s important to keep learning and celebrating the little improvements you do make.

7. Share and Promote Your Content

At the end of the day, your traffic is going to be what you make of it. If you don’t promote your content, you’re going to lose traffic. It’s as simple as that. You need to use every platform at your disposal to get your message out there. Use email, social media and other platforms available to get the word out.

Start Ranking Today

Google is an ever-changing and developing beast. You need to stay on top of the ever-changing rules and regulations to succeed. But if you stick to these simple rules, you’ll be well on your way to getting the kind of traffic you want in a short amount of time. So what are you waiting for? Start applying these strategies and watch your search rankings soar.

Let us help you rank higher on search engines. Edinburgh SEO GMB is a reliable SEO strategist. Contact us for a free website quality audit! 

YOU CAN DO THIS BY CLICKING ROSS’S HEAD SOMEWHERE ON THIS PAGE