Simple step to communicate with your customers

During the COVID-19 pandemic, your customers will be looking for open communication on the steps you're taking to deal with this evolving situation.  Below is a step by step guide you can follow to get your message across.

COVID-19
Cookie notice bar

Using a Cookie Notice Plugin for Every Notice

Over the last few years, many plugins have been created to support European laws around website tracking and cookies.

These plugins are lightweight and can be used for any type of notification you want.

This site uses the Cookie Notice Plugin which has many customization options.

Key Features

  • Ability to display notifications on top or bottom of website.
  • Ability to link to supporting pages.
  • Let’s you customize colors.
  • Free to use

Downloading Cookie Notice for WordPress

Login to your WordPress dashboard, click “plugins”, click “add-new”.

Adding Cooking Notice

On the following screen type in “cookie notice” in the search bar. Then select the plugin that says “Cookie Notice for GDPR & CCPA”. You’ll notice it has more than 1 million active downloads and over 2,400 five-star reviews. 

Click “Install Now” and then “Activate”.

Downloading cookie notice

Customise Your Notifications

From the WordPress Dashboard click on “Settings” and then “Cookie Notice”.

Open communication

Your Notification Message

Next to “Message”, you can write whatever notification you deem appropriate for your area and market.

Open communications

Button Text

You can customize the text on the button that will make your notification disappear.

Open commucincation

Privacy Policy

You can click “Enable Privacy Policy Link” if you want to redirect users to another page on your website.

Many local businesses have created new pages on their websites which go into detail explaining what they have done in response to the COVID-19 threat (more on that below).

Privacy police page

Colours

On the bottom of the plugin, you’ll see options to change the Text Color and Bar Color of your notification.

Click “Save Changes” and you’re done!

Select colours

Please note it sometimes takes a minute or two for the plugin to refresh. You will need to use a new browser, with no cookies, in order for you to see the notification live on your website.

Your “Learn More” Page

Here are some images of emails and social media posts my team has recently seen involving small businesses and the coronavirus.

What I like about all these messages is that they convey a sense of personality that’s appropriate to each business.

BREAKFAST RESTAURANT

Example message

BARBER SHOP

Barber shop

Brazilian Jiu Jitsu School

Brazilian Jiu Jitsu School

WRAP UP!

Watching the news about what’s happening in our country and abroad can be troubling.

As small business owners, we are the bedrock of the UK economy. It’s important for us to respond tastefully to the threat we face. We need to keep our employees and customers safe and healthy.

Communicating to customers online is a great way to build solidarity in the country, to humanise your business and put people at ease.

In our opinion, it also just happens to be the right thing to do.