Simple step to communicate with your customers
During the COVID-19 pandemic, your customers will be looking for open communication on the steps you're taking to deal with this evolving situation. Below is a step by step guide you can follow to get your message across.
Using a Cookie Notice Plugin for Every Notice
Over the last few years, many plugins have been created to support European laws around website tracking and cookies.
These plugins are lightweight and can be used for any type of notification you want.
This site uses the Cookie Notice Plugin which has many customization options.
- Ability to display notifications on top or bottom of website.
- Ability to link to supporting pages.
- Let’s you customize colors.
- Free to use
Downloading Cookie Notice for WordPress
Login to your WordPress dashboard, click “plugins”, click “add-new”.
On the following screen type in “cookie notice” in the search bar. Then select the plugin that says “Cookie Notice for GDPR & CCPA”. You’ll notice it has more than 1 million active downloads and over 2,400 five-star reviews.
Click “Install Now” and then “Activate”.
Customise Your Notifications
From the WordPress Dashboard click on “Settings” and then “Cookie Notice”.
Your Notification Message
Next to “Message”, you can write whatever notification you deem appropriate for your area and market.
You can customize the text on the button that will make your notification disappear.
Many local businesses have created new pages on their websites which go into detail explaining what they have done in response to the COVID-19 threat (more on that below).
On the bottom of the plugin, you’ll see options to change the Text Color and Bar Color of your notification.
Click “Save Changes” and you’re done!
Please note it sometimes takes a minute or two for the plugin to refresh. You will need to use a new browser, with no cookies, in order for you to see the notification live on your website.
Your “Learn More” Page
Here are some images of emails and social media posts my team has recently seen involving small businesses and the coronavirus.
What I like about all these messages is that they convey a sense of personality that’s appropriate to each business.
Brazilian Jiu Jitsu School
Watching the news about what’s happening in our country and abroad can be troubling.
As small business owners, we are the bedrock of the UK economy. It’s important for us to respond tastefully to the threat we face. We need to keep our employees and customers safe and healthy.
Communicating to customers online is a great way to build solidarity in the country, to humanise your business and put people at ease.
In our opinion, it also just happens to be the right thing to do.