With each passing year, there are more ways than ever that you can create a content marketing strategy that will lead to winning in search engine optimisation. 

With so many changes in the search engine algorithms, it’s more crucial than ever to have an effective content marketing strategy. In this post, we’ll share with you some ways to get started with your own great content marketing plan.

1) Review Your Current SEO 

It’s important to review how well you’re currently doing in terms of SEO, and also to look back on what you’ve spent your hard-earned money on and how far those pounds took you before. 

You can do this by looking at the analytics of your current website, as well as your platforms, such as Facebook and Twitter. The last thing you want to do is to spend time and money on SEO, only to find that you’re going in the wrong direction.

2) Mark Down Your Most Important Pages

You should mark the most important pages that convert well and will help you to acquire new customers. 

This includes all the pages that are performing well for you, as well as all the pages that you want to do better with. 

Next, you should note how many times people visit your homepage, how many times they visit your top pages and how often they visit pages that are not as important.

3) Conduct Keyword Research

To understand how your audience feels about certain topics, and also to discover what your competitors are doing, do some keyword research. 

You should check out the keywords you rank for and see if there are any other useful keywords that you can rank for, as well as any that you might not be ranking for.

4) Create Goals for Your SEO Campaign

You should create goals for your SEO campaign, and figure out what you want to accomplish from your search engine optimisation work. 

These goals should include your top keywords, as well as backlinks or inbound links. You should also determine if there are certain keywords you want to rank for, or if there are certain keywords you want to avoid ranking for.

5) Make Sure Your Content Matches the Keywords

You should create your content and make sure you’re writing content that is relevant to your keywords, and also make sure it has the proper keywords in it. 

The best way to know if the keywords are appropriate for your content is to pay attention to the CTR or click-through rate. 

This is the number of times people click on your content and then visit your site. 

If the CTR is low, then the keywords might not be right for your content.

It’s important to know that you can’t just focus on your local SEO, you also need to focus on your global SEO, if relevant. If you don’t have a local SEO strategy in place, you’re missing out on a great opportunity to grow your business. 

Conclusion

When it comes to your search engine optimisation, a content marketing strategy will help you to determine what is working for you, in addition to what can work for you in the future. 

Evaluate your SEO strategy and make it stronger by partnering with a search engine optimisation agency like Edinburgh SEO GMB. We will work with you to build your online presence and boost your SEO rankings. Get in touch with us today to learn more about how we can help you.

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When you have a website for your business, one of your primary goals is to rank high on search engines. But some things you are doing with your website may be negatively affecting its raking. It’s important to be aware of these mistakes so you can correct them and boost your website’s ranking.

1. A Website Design That Is Not Mobile-Friendly

In search engine results, clickthrough rates are the most important factor in determining whether or not you’ll be able to rank well on Google. With so many people searching on their mobile devices now, it’s especially important that your website is mobile-friendly.

A mobile-friendly design means that your website will load quickly and be easy to navigate on any device, whether you’re using a desktop, tablet or mobile phone. If your website is not mobile-friendly, it’s unlikely you’ll be able to rank well on Google.

In addition to the layout of your website, the way your website loads can also impact your rankings. Make sure your website loads quickly. If a site visitor has to wait too long to see your website when they search, they’ll just click on the next result.

2. Duplicate Content on Your Website

It’s important to make sure you’re not duplicating your content on multiple pages. This can create big problems for your SEO.

Have you ever noticed that when you search for something, it will sometimes show you different, duplicate results? For example, if you search for eyeglasses, the results will often show you the same eyeglasses from different websites.

It looks like you’re getting a lot of results for your search, but in reality, you’re only getting a handful of results from a handful of pages.

When you’re doing search engine optimisation, you want to only show up on a single page in search engine results. Duplicate content on your site can cause you to lose your ranking power.

One slight caveat to this is a home service provider like a plumber for example.  They may provide services to different locations throughout a City or surrounding area and may want to try and rank for these locations.  The same services may be shown on these different location pages and we’ve seen nothing that suggests Google penalises businesses for this.

3. Low-Quality Links

Another way search engines determine the value of your website is by checking the links to your website.

Search engines check the quality of the links to your website to determine how valuable you are. To do this, they look at where the links are coming from. If your website gets links from low-quality websites, it’s unlikely you’ll rank as high in search engine results.

If you do get links from a website of low quality, you could actually be penalised, and your website’s ranking power could be reduced.

For example, a website that is set up to post links to websites randomly will probably be considered of low quality. Likewise, if you have a link from a website that is optimised for search engines, you may also get penalised.

Saying that, over the years Google has become better at recognising spammy looking links and sometimes you will get away it.  It’s best to stay clear though, just to be on the safe side!

Final Thoughts

You want your website to rank as high as possible on Google, but that can be difficult to do. To rank high, you need to be aware of the mistakes that can negatively affect your ranking. If you make sure your website is mobile-friendly and doesn’t show duplicate content, you should be able to boost your SEO ranking.

Rank higher on search engines with the help of Edinburgh SEO GMB. We are an SEO agency in Edinburgh that was created solely to provide small business owners with the tools to get more business. Having a small client base and only selecting the right people means we stay on top of what’s important. Get in touch with us today!

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In the competitive world of Google, it can be hard to receive visitors to your website. You’re not alone; many businesses experience low traffic and are looking for ways to boost their ranking on Google search results. While there are many ways to do this, there is no substitution for effort. So sit back and relax while we walk you through some of the most effective tactics for increasing organic traffic.

1. Build Links

This is probably one of the most obvious answers. If you want to bring in more visitors, you need more pages to link to. The better the quality of the pages you link to, the better your ranking will be. But Google also looks at how many pages link to you, so you need to ensure that you’re receiving and sending quality links.

2. Create Valuable Content

You may have heard this before, but Google gives more weight to websites that contain quality content. It’s pretty simple: if you can offer visitors high-quality information, they will naturally trust you and return more often. As your ranking improves, more and more visitors will be attracted to your pages.

3. Boost Site Speed

If your website takes a long time to load, you will naturally lose visitors. Google sets up website speed as a factor in the search algorithm. If your pages load quickly and smoothly, you will rank higher on the search results.

4. Add Video Content

The world has become increasingly visual, and Google has taken note. If you’re trying to get your company more exposure, you need to be including video. It’s important to edit your video carefully; you’ll want to show off your image and brand and get people to take notice of you.

5. Optimise for Mobile Devices

Mobile devices are quickly becoming the preferred method of accessing the internet. If your website is not set up to display effectively on your phones and tablets, you’re missing out on a massive chunk of traffic. These days, mobile traffic is almost equal to desktop traffic, so don’t discount the growing power of mobile.

6. Keep Learning

The internet is constantly changing, and Google’s algorithm is always evolving. It can sometimes feel like there’s nothing you can do to improve your ranking, but it’s important to keep learning and celebrating the little improvements you do make.

7. Share and Promote Your Content

At the end of the day, your traffic is going to be what you make of it. If you don’t promote your content, you’re going to lose traffic. It’s as simple as that. You need to use every platform at your disposal to get your message out there. Use email, social media and other platforms available to get the word out.

Start Ranking Today

Google is an ever-changing and developing beast. You need to stay on top of the ever-changing rules and regulations to succeed. But if you stick to these simple rules, you’ll be well on your way to getting the kind of traffic you want in a short amount of time. So what are you waiting for? Start applying these strategies and watch your search rankings soar.

Let us help you rank higher on search engines. Edinburgh SEO GMB is a reliable SEO strategist. Contact us for a free website quality audit! 

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It’s no secret that small businesses get the short end of the stick simply because they have to compete with other companies—notably bigger ones—to get a portion of the market share. Because of this, you need to find ways to compete against them. Luckily, there is one way: search engine optimisation (SEO) services.

If you still doubt the importance of SEO for small businesses, think about this: SEO services that you can trust will make your website more accessible. If people can easily access your website, they will research it and check what kind of services you’re offering. SEO services will help you get more clients if you truly provide a quality service.

If you’re still not convinced, we list down the reasons why you should hire a professional SEO service for your small business. Read on below to get started.

#1 – To Release Consistent, Quality Content

Indeed, you don’t need SEO services to develop a regular stream of content for your website, but every business owner knows that creating quality content is not an easy task. If you decide to do it, you will need to invest a lot of time and resources to develop something worth publishing.

However, SEO services can save you time and help you in generating more quality content. They have specialists dedicated to developing excellent content, which can be personalised based on your business. Moreover, they have the tools and strategies that they can apply to your site to make it better. Even better, they know and understand the right keywords and keyword phrases that you can use to make your content more appealing to search engines.

If you decide to create content on your own, consider doing it regularly. You can do that by creating a schedule of publishing content every week or even every month.

#2 – To Handle SEO Updates

The algorithm of search engines constantly changes, meaning you most likely won’t be updated with these changes. You may want to change SEO tactics, but you’ll be left out of the loop if you don’t keep on top of these updates.

This is where the SEO services come in handy. They can provide updates on the latest SEO strategies regularly. They’ll be your spokesperson for the changes, and you can use their recommendations to improve your website.

SEO agencies often look after multiple websites so it’s easier for them to pick up on new Google updates and work out exactly what changes are going to have to be made.

This is one of the main reasons behind allocating a monthly SEO budget so you have someone that is constantly keeping an eye on your online assets.

#3 – For Access to Specialised SEO Tools

You get more than just what you pay for when it comes to SEO services. Remember that SEO professionals are not just your in-house writers but also digital marketers who specialise in this field. SEO services are going to provide you with much more than just content.

They can also provide you with access to valuable SEO tools that you can use to keep track of how your website performs. By using their tools, you can see how the traffic to your website is increasing. You can also determine how search engines are reacting to your content. This tool gives you an advantage over your competition.

These tools can come with a hefty price tag and quite rightly so, because of the value they provide.  Agencies that look after multiple businesses can attain better deals on these fees which can be passed on to the client.  Be very careful of companies that “can do SEO” that is incredibly low (below £300 per month).  Question exactly what you are getting for this price point.

#4 – To Assist with Link Building

You can’t deny the importance of links, especially in the present-changing world of online marketing. You may not know it, but links still hold considerable significance in the ranking of your website.

Getting links is not an easy task, but you can let SEO services handle this part of your campaign. They have a team of experts who know the right strategies to get the right links. Moreover, the links they find are not fraudulent and are valuable.

Think of links as ‘likes’ to your site.  The more ‘likes’ or referrals you have coming from other well known sites the better.  This can be a tedious task but a well set up SEO campaign will have a plethora of links for your website to use.  This particular strategy should never be underestimated as it’s a powerful tool for your online visibility. 

#5 – To Assist with Web Analytics

You have to be aware that SEO services don’t just offer content creation services. They will also give you SEO analytics reports that you can use to determine the performance of your website. These reports will be a wealth of information for you, especially if this is your first time investing in SEO services.

You can use their analytics tools to determine how your content is noticed. You can measure how much traffic your website gets in a week, month, or even a year. This SEO tool can also help you determine how your content impacts your SEO efforts. If not, you can let the SEO services know what you can do to improve your SEO efforts.

It’s also important to reflect on conversions on your website.  There’s no point having people come to your website but then they don’t take action like, leave an email address, call your business, make a purchase, etc.  It’s important to know your website is working for you.

Edinburgh SEO GMB Conclusion

As a small business owner, you should never underestimate the importance of SEO services. It’s not just about knowing how to get a spot on top of the search engine results page. It’s about having a viewable, accessible, and navigable website for everyone.

Every business will need to rank on Google, this is where we come in to help. If you’re looking for an SEO agency in Edinburgh to help you with your website, get in touch with us today for a FREE Website Quality Audit. 

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